About the founder, Joe Petri
As your Team Beachbody Coach, I can help you achieve your health and fitness goals. Please look around my profile page, and if you have any questions feel free to contact me.
My passion is to help people achieve their goals. I went from a miserable, over weight salesman to a healthy, fit, self-employed entrepreneur thanks to the decision I made to become an Independent Beachbody® Coach. It always starts with a simple, yet difficult, decision.
I knew I was created to be more than I was, but somehow I was blown off track. Over time, I learned how to make each day better than the day before by creating a plan and putting it into action. And now my life is now drastically different for the better: financially, physically, emotionally and even socially. My passion is to help you do the same: achieve the goals you’ve always wanted. But it starts with a single step.
My single step started in 2004. I was one year out of college and working as pharmaceutical sales rep for a small contracting company in the Southern Tier of New York. I grew up as a very active and fit athlete, playing lacrosse in college. When I entered the work force I made the decision that I needed a break. I stopped exercising and continued to eat poorly. I did my grocery shopping at McDonalds, KFC, Wendy’s; catered pizza and subs to my clients; and traveled long hours in my car as a pharmaceutical sales representative.
Then I saw Power 90®, a ninety-day in-home workout (predecessor to the now popular P90X®). I made the decision to order it. I had taken a step, but, to my detriment, I didn’t make the commitment.
It was late 2005 now, and I was weighing in at 225 pounds, plus I was smoking about a half a pack of cigarettes a day. Unfortunately that November, I lost my job due to downsizing, and, to top it off, an old acquaintance from high school called me “fat.” Enough was enough. I was out of shape, overweight, smoking and unemployed. I was miserable, but I knew I had something powerful on my shelf. I knew that if I committed to Power 90®, I could change things.
I wrote a letter to myself and made a promise to take the next step, to commit the Power 90® program. My goal was to lose 30 pounds in ninety days, and when I was complete with Power 90®, I had lost 31 pounds. I continued with Power Half Hour® and then P90X®. My total weight loss was 49lbs.
In September 2006, I wrote another letter – another step ¬– addressing my gripping addiction to cigarettes. The company that taught me to reach my goals in weight, gave me the skills to also be free from smoking.
In 2007, that company offered the opportunity to help others achieve their goals. On March 31, I joined as an Independent Team Beachbody® Coach. And my life hasn’t been the same since.
A few months later, I was laid off for the last time from pharmaceutical sales. Thanks to God who connected me to my dear friend, Coach, and mentor, Traci Morrow, I decided to fully commit to the Coach Opportunity and pursue another goal.
With the income I earned from Beachbody® Coaching, I was able to go to school full-time for a second undergraduate degree. I graduated in May 2010 with a New York State Physical Education Teacher Certification and a BS in Physical Education.
By graduation I was making a full-time income as a Beachbody® Coach, and I had another step to take. Get another job to “pay the bills,” or spend my time and energy in service of others?
Well…here I am.